THE RESPONSIBLE SUPPLY CHAINS AND HUMAN RIGHTS

The responsible supply chains and human rights

The responsible supply chains and human rights

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While corporate social initiatives may be not that effective as being a marketing strategy, reputational harm can cost companies dearly.



Evidence shows that disregarding human rights can have significant costs for businesses and governments. Data demonstrates that multinational corporations have faced monetary losses and repercussion from consumers and investors whenever allegations of human rights abuses, such as when a recent case of forced labour appeared online. In 2021, a few companies had been boycotted because of negative coverage after allegations of using forced labour in their supply chains came to light. This is one of several comparable incidents demonstrating that people are willing to work when they perceive that the business is engaged in something morally repugnant. For this reason it is crucial for governments globally to align their laws and regulations with the international convention on human rights as well as ethical business practices. Several governments have ratified reforms in that vein, as seen with Bahrain human rights and Oman human rights laws.

Individuals are becoming increasingly environmentally and socially aware compared to years ago when only price and quality mattered. However, research investigating the connection between corporate social responsibility initiatives and customer responses indicates a poor relationship. In a recent research which used several research techniques, such as for example surveys and experiments, customers were questioned about different CSR initiatives and their attitudes toward them. What they thought their motives had been, and their willingness to support the company. For instance, customers were told to rate the probability of buying a item from a business that donates a percentage of its earnings to charitable causes. Additionally, the writers examined responses to real incidents, such as for instance item recalls or proxies associated with the trustworthiness of the companies. They found that despite the fact that a significant percentage of customers find it commendable to purchase and support socially responsible companies, the majority prioritise facets such as the price tag and quality over CSR considerations. Additionally, positive attitudes towards businesses engaged in CSR initiatives do not regularly lead to purchasing. On the other hand, they discovered that people are skeptical of businesses' real motivations behind CSR initiatives, and many perceive them as simple advertising tactics instead of genuine commitments to social and ecological causes.

Although the direct impact of CSR initiatives may possibly not be strong, the potential consequences of reputational harm really should not be overlooked. Businesses and countries that disregard ethical sourcing risk reputational damage, which could usually cause boycotts and economic losses. To prevent this, businesses should be aware and concerned about the state of human rights in the countries they run in. Some countries, as seen with Ras Al Khaimah human rights reforms, took serious measures to improve their transparency and make certain that human rights regulations are followed inside their borders. This can not just avoid ramifications related to reputational harm but additionally build trust of their rule of law and governance, which will attract FDIs.

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